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Most consumers would like to purchase a product that is associated with a cause or issue. In fact, if their otherwise ordinary purchase could also give them a satisfaction of having contributed to the welfare of a homeless animal, it would probably enhance the value of that purchase.

STRAW is a new charity that looks into animal welfare, particularly the homeless stray that have now become part of the community. We therefore believe that animal welfare is in turn community welfare. By working with STRAW, you will demonstrate your social awareness and benefit from being associated with our core values. Today more people own pets than ever before and are spending money on their pets at an unprecedented rate, and industry experts say this trend is rapidly on the rise.

In case this interests you, please adopt us as your charity for the year and we will make the most of this opportunity by project managing a series of fundraising events during the year. To contact, please send an email to vasanthi@strawindia.org or phone on +91.124.5018801 to 08 or fax on 91.124.5018044 or write to STRAW, D - 2303, Vasant Kunj, New Delhi – 110 017, India.

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